B2B Marketplaces


Business-to-Business (B2B) marketplaces enable online transactions between enterprises to trade products and services related to any industry and are aiming for wholesale trades. Through the accessibility of the Internet platforms, B2B marketplaces give the opportunity to increase business in a globalised world. Mostly B and C products are offered to support other manufacturing processes from consuming enterprises. Showcases for products and services are maintained by their providers and enable enterprises to present their products and services in an optimal way. Prominent examples for current B2B marketplace providers are Alibaba.com, indiamart.com, tatab2b.com. 

Relation to CREMA

In the field of leasing and releasing services, there has to be a user interface to manage business transactions of the represented services. In CREMA, there will be a marketplace which concentrates on B2B solutions. This enables transactions across shop floors and external enterprises to use different services to support manufacturing processes where they are really needed.  


  1. A. Lancastre, L. F. Lages, "The relationship between buyer and a B2B e-marketplace: Cooperation determinants in an electronic market context," Industrial Marketing Management, vol. 35, no. 6, pp. 774–789, 2006. Link
    “Stop thinking like a supplier and start thinking as a customer.”

    The authors argue that cooperation may be achieved by augmenting the core product with technology-based services. Given the growing importance of real time information exchange and interactivity, a better understanding of the use of technology to the establishment and development of the buyer–supplier cooperative relationships is essential for knowledge advancement. This paper argues that firms should aim to put themselves into their customers' shoes and use the “voice of the customer” to take their major relationship management decisions. To do so, the authors use a sample of nearly 400 SMEs' purchasing managers, to better understand cooperation determinants from the buyers' perspective. The study reveals that in an electronic marketplace, cooperation is positively affected by termination costs, supplier relationship policies and practices, communication and information exchange, and negatively affected by product prices and opportunistic behavior. Moreover, both relationship commitment and trust play a major role in mediating the relationships between these five determinants and cooperation. Surprisingly, resources relationship benefits do not show a significant impact on either commitment or cooperation. Theoretical and managerial implications of these findings are discussed.

    Keywords: Relationship marketing; Customer; Trust; Cooperation; Electronic markets; E-commerce
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  2. L. Dawei, A. Jiju, "Implications of B2B marketplace to supply chain development," The TQM Magazine, vol. 15, no. 3, pp. 173–179, 2003. Link
    This paper illustrates recent development of the fast advancing B2B marketplace and its impact on changing the business environment as a whole. By recognising the need to adapt to a new form of inter‐organisational relationships, the issues of supply chain development, in particular, have been specifically brought to a focal point of discussion. It then moves on to identify and evaluate the benefits and challenges that face the supply chain development process, emphasising primarily on the emerging B2B marketplace’s impact on supplier relationship, business competitiveness, responsiveness to the market needs and across tiers information sharing. Views on the formulation of new supply chain strategy and operational tactics have also been argued in an attempt to explore alternatives.
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  3. D. Fensel, Y. Ding, B. Omelayenko, B. et al., "Product Data Integration in B2B E-Commerce," IEEE Computer Society, vol. 16, no. 4, pp. 54–59, 2001. Link
    The dramatically increased flexibility afforded by the Internet in business-to-business transactions also presents steep challenges in merging information coming from so many sources. B2B marketplaces, which function as an intermediate communications layer, reduce the number of mappings needed for their user community from n * m to n + m. However, to provide this service, they must deal with the problem of heterogeneity in their customers' product, catalog, and document descriptions. Effectively and efficiently managing different description styles becomes a key task for these marketplaces. In real-world marketplaces, developing a scalable approach for information integration has become the main prerequisite for scaling businesses. Successful content management for B2B electronic commerce must deal with several challenges: extracting information from rough sources, classifying information to make product data maintainable and accessible, reclassifying product data, personalizing information, and creating mappings between different information presentations. The lack of standards-really, the inflation and inconsistency of newly arising pseudostandards—makes all these subtasks more difficult. As a benefit to both academics and industrialists who want to provide solutions for this key process in B2B electronic commerce, this article focuses on these challenges for content management and discusses potential solution paths.
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  1. Alibaba Link
    Alibaba is a B2B online marketplace from china, which offers products and services. Alibaba connects suppliers with buyer and is mainly used by small and medium-sized enterprises in Asia to sale their products and services. In Europe it is also a good opportunity for trading with Asia. Alibaba is offering a huge amount of categories and is not specialised in individual categories.
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  2. Tatab2b Link
    Tatab2bis a B2B marketplace from India. The marketplace provides the ability to post an order for sellers and to post a requirement for buyers. In order to get enquiries for products or services, sellers have to showcase their products and make priority listings. In order to get a bigger supplier base, buyers have to post their requirements and have to choose the special offers of the provided search response. Tatab2b is offering a huge amount of categories, such as Alibaba. The most categories are technical, medical and chemical.
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  3. Tradeindia Link
    Tradeindia is a B2B marketplace from India, which enables enterprises to sell or buy products and services. To buy products from suppliers the user has to post requirements for a search for a list of all suppliers or to select a specific supplier if the specific supplier is already known. Furthermore enterprises can use the subscribe sell trade alerts options to get prepared for bottlenecks in the supply chain. The sell process is similar to the process from Tatab2b.
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  1. ALFRED Project (2014-2017), FP7 Programme of the European Commission Link
    One of the main problems of western societies is the increasing isolation of older people, who do not actively participate in society either because of missing social interactions or because of age-related impairments (physical or cognitive). The outcomes of the ALFRED project will help to overcome this problem with an interactive virtual butler (a smartphone application also called ALFRED) for older people, which is fully voice controlled.

    The ALFRED project is wrapped around the following main objectives: • To empower older people to live independently for longer by delivering a virtual butler with seamless support for tasks in and outside the home. This virtual butler (the ALFRED app) aims for a very high end-user acceptance by using a fully voice controlled and non-technical user interface. • To prevent age-related physical and cognitive impairments with the help of personalized serious games. • To foster active participation in society for the ageing population by suggesting and managing events and social contacts.

    • And finally, to improve caring by offering direct access to vital signs for carers and other medical staff as well as alerting in case of emergencies. The data is collected by unobtrusive wearable sensors monitoring the vital signs of ALFRED’s users.
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  2. SIMPLICITY Project (2011-2014) Service and App Marketplaces, FP7 Programme of the European Commission Link
    Analogously to the “App Revolution”, SIMPLI-CITY adds a “software layer” to the

    hardware-driven “product” mobility. SIMPLI-CITY will take advantage of the great success of mobile apps that are currently being provided for systems such as Android, iOS, or Windows Phone. These apps have created new opportunities and even business models by making it possible for developers to produce new applications on top of the mobile device infrastructure. Many of the most advanced and innovative apps have been developed by players formerly not involved in the mobile software market. Hence, SIMPLICITY will support third party developers to efficiently realise and sell their mobility-related service and app ideas by a range of methods and tools, including the Mobility Services and Application Marketplaces. In order to foster the wide usage of those services, a holistic framework is needed which structures and bundles potential services that could deliver data from various sources to road user information systems. SIMPLI-CITY will provide such a framework by facilitating the following main project results:  Mobility Service Framework: A next-generation European Wide Service Platform (EWSP) allowing the creation of mobility-related services as well as the creation of corresponding apps. This will enable third party providers to produce a wide range of interoperable, value-added services, and apps for drivers and other road users.  Mobility-related Data as a Service: The integration of various, heterogeneous data sources like sensors, cooperative systems, telematics, open data repositories, people-centric sensing, and media data streams, which can be modelled, accessed, and integrated in a unified way.  Personal Mobility Assistant: An end user assistant that allows road users to make use of the information provided by apps and to interact with them in a nondistracting way – based on a speech recognition approach. New apps can be integrated into the Personal Mobility Assistant in order to extend its functionalities for individual needs. To achieve its goals, SIMPLI-CITY conducts original research and applies technologies from the fields of Ubiquitous Computing, Big Data, Media Streaming, the Semantic Web,

    the Internet of Things, the Internet of Services, and Human-Computer Interacti
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This page was last changed on 21 October 2016, at 16:51.

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